Email Marketing, Made Simple.
Helping businesses turn their customer databases into a powerful revenue channel through strategic email campaigns, clever automations and targeted communications.
Trusted tools & partnerships
I'm Kay - a freelance email marketing consultant with over a decade of hands-on experience helping SMBs get more from their customer database. I've worked across e-commerce, professional services and specialist retail, so I understand the pressures of a small team with big ambitions. I slot in alongside you, handle the strategy and the doing, and make sure every send earns its place.
MEET KAY
I review your lists, segments, and automations to reveal quick wins and long-term growth opportunities.
From welcome series to cart recovery, I craft campaigns that guide your customers seamlessly.
I test subject lines, design, timing, and segmentation to unlock more revenue and engagement.
Client results
Every engagement starts with understanding your business - then building an email programme that delivers measurable, lasting results.
Home & Leisure Retailer
E-commerce
A hot tub and outdoor living brand with a large customer database but no structured email programme — sending one-off newsletters with no automation or segmentation.
+40%
Revenue from email
42%
Open rate
28%
Automated revenue share
"Kay built us a proper email programme from scratch. Within three months it was our second-highest revenue channel."
Specialist Food Brand
DTC / Subscription
High churn on a subscription product and a welcome series that was losing new customers before they'd placed a second order.
−38%
Churn reduction
+52%
Second-order rate
+£18 avg
LTV uplift (12 months)
"The new welcome flow completely changed how new subscribers engaged with us. Churn dropped almost immediately."
Professional Services Firm
B2B / Consultancy
A consultancy with a strong reputation but no email nurture sequence — leads were going cold between enquiry and conversion.
+61%
Lead-to-client conversion
−12 days
Avg. time to close
£94k (yr 1)
Email-attributed revenue
"We had no idea how much revenue we were leaving on the table. The nurture sequence paid for itself within six weeks."
"Kay transformed our email marketing into a structured, professional system that significantly improved engagement with supporters, sponsors and players."
Tom — Charlton Rovers FC, 01/05/2026
"Working with Kay on our email marketing campaigns has been a fantastic experience. She is professional, creative, and highly organised, consistently delivering campaigns that are engaging, well-targeted, and effective."
Steve — Spas & Hot Tubs, 22/05/2026
"Here at WinThisNow Comps, we were looking for a Klaviyo guru and Kay has been absolutely amazing. She's helped us set up and optimise our flows, track key metrics, and step in to handle last-minute email campaigns when needed."
Kyle — WinThisNow, 08/07/2026
