Email Marketing, Made Simple.
I work with businesses that know email could be doing more, but don't have the time, resource or specialist knowledge to make it happen.
Trusted tools & partnerships
I work with businesses that know email could be doing more, but don't have the time, resource or specialist knowledge to make it happen. From strategy and segmentation to campaigns and automation, I become an extension of your team and take care of it.
MEET KAY
I review your lists, segments, and automations to reveal quick wins and long-term growth opportunities.
From welcome series to cart recovery, I craft campaigns that guide your customers seamlessly.
I test subject lines, design, timing, and segmentation to unlock more revenue and engagement.
Client results
Every engagement starts with understanding your business - then building an email programme that delivers measurable, lasting results.
Home & Leisure Retailer
E-commerce
A hot tub and outdoor living brand with a large customer database but no structured email programme — sending one-off newsletters with no automation or segmentation.
+40%
Revenue from email
42%
Open rate
28%
Automated revenue share
"Kay built us a proper email programme from scratch. Within three months it was our second-highest revenue channel."
Specialist Food Brand
DTC / Subscription
High churn on a subscription product and a welcome series that was losing new customers before they'd placed a second order.
−38%
Churn reduction
+52%
Second-order rate
+£18 avg
LTV uplift (12 months)
"The new welcome flow completely changed how new subscribers engaged with us. Churn dropped almost immediately."
Professional Services Firm
B2B / Consultancy
A consultancy with a strong reputation but no email nurture sequence — leads were going cold between enquiry and conversion.
+61%
Lead-to-client conversion
−12 days
Avg. time to close
£94k (yr 1)
Email-attributed revenue
"We had no idea how much revenue we were leaving on the table. The nurture sequence paid for itself within six weeks."
"Kay transformed our email marketing into a structured, professional system that significantly improved engagement with supporters, sponsors and players."
Tom — Charlton Rovers FC, 01/05/2026
"Working with Kay on our email marketing campaigns has been a fantastic experience. She is professional, creative, and highly organised, consistently delivering campaigns that are engaging, well-targeted, and effective."
Steve — Spas & Hot Tubs, 22/05/2026
"Here at WinThisNow Comps, we were looking for a Klaviyo guru and Kay has been absolutely amazing. She's helped us set up and optimise our flows, track key metrics, and step in to handle last-minute email campaigns when needed."
Kyle — WinThisNow, 08/07/2026
