Latest insights

Blog posts

Woman shopping online during Black Friday sale on laptop

Email insights15 October 2026

Black Friday Email Marketing: Tips and Tricks to Maximise Your Sales

Black Friday is the biggest email marketing opportunity of the year. Here are the tips and tricks to help your campaigns stand out, drive clicks, and convert browsers into buyers.

Small business owner using a laptop to manage email marketing

Email insights15 September 2026

Email Marketing for Small Businesses: Why Your Business Needs It

Email marketing for small businesses is one of the simplest ways to stay connected with customers, encourage repeat purchases and generate more revenue — without a big budget or team.

Businesswoman using analytics for digital marketing and email campaign strategy

Email insights4 August 2026

Effective Email Marketing Strategy Guide

Learn how to build an email marketing strategy that drives real results — from defining goals and mapping the customer journey to choosing the right send cadence for your business.

Digital marketing analytics dashboard showing email trends and data

Email insights20 July 2026

Top Email Marketing Trends for 2026

5 email marketing trends home and leisure retailers need to act on in 2026 — from zero-party data and AI personalisation to deliverability and retention-first growth strategies.

Data protection and GDPR compliance concept

Email insights12 June 2026

New UK GDPR Rules: What Businesses Must Know

A plain-English guide to UK GDPR and email marketing compliance — covering consent, legitimate interest, unsubscribe obligations, and data retention best practice.

Small business owner working on email marketing at their desk

Email insights28 April 2026

Small Business Email Campaign Strategies

Practical email campaign strategies for small businesses — how to build a quality list, write subject lines that get opened, segment your audience, and measure what actually matters.

Professional using smartphone for email marketing and business growth

Email insights7 April 2026

Maximise your business with Email Marketing

How to get more from email marketing — building a quality list, automating the moments that matter, and tracking the metrics tied to real business growth.