Simply Email

Privacy Policy

Last updated:

1. Who we are

Simply Email is a freelance email marketing consultancy operated by Kay (“we”, “us”, “our”). Our registered contact address is available on request. You can reach us at kay@simplyemail.co.uk.

We are the data controller for the personal data described in this policy. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What data we collect

We may collect and process the following categories of personal data:

  • Contact and enquiry data — your name, email address, business name, email platform, and any information you provide when requesting a free email audit or contacting us directly.
  • Usage data — information about how you use our website, including pages visited, time spent, and referring sources. This is collected only with your consent via Google Analytics (GA4).
  • Cookie data — a record of your cookie consent preference, stored in your browser’s local storage.

We do not collect sensitive personal data (special category data).

3. How we use your data

We use your personal data for the following purposes:

  • To respond to your enquiry or free email audit request and provide the service you have asked for.
  • To send you information about our services where you have given consent or where we have a legitimate interest to do so.
  • To analyse website usage and improve our content and user experience, where you have consented to analytics cookies.
  • To comply with our legal obligations.

4. Legal basis for processing

We rely on the following lawful bases under UK GDPR:

  • Consent — for analytics cookies and any direct marketing communications.
  • Legitimate interests — to respond to business enquiries and improve our services, where those interests are not overridden by your rights.
  • Legal obligation — where processing is required to comply with applicable law.

5. Cookies and analytics

Our website uses a cookie consent banner. Analytics cookies (Google Analytics GA4) are only activated after you explicitly accept them. You may withdraw consent at any time by clicking “Revoke consent” in the cookie banner, which can be re-opened via the link in our website footer.

Google Analytics collects anonymised data about your visit (pages viewed, session duration, approximate location). Google’s privacy policy is available at policies.google.com/privacy.

6. How we share your data

We do not sell your personal data. We may share it with the following third parties only to the extent necessary to provide our services:

  • Google LLC — analytics (GA4), subject to your consent.
  • Email service providers — to deliver correspondence and, where applicable, email marketing campaigns on behalf of clients.
  • Legal or regulatory authorities — where required by law.

Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR Chapter V.

7. How long we keep your data

We retain personal data only for as long as necessary for the purposes described in this policy:

  • Enquiry and audit request data — up to 2 years from last contact, unless you ask us to delete it sooner.
  • Analytics data — governed by Google Analytics retention settings (default 14 months).
  • Cookie consent records — 12 months from the date of consent.

8. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your data (“right to be forgotten”) in certain circumstances.
  • Restrict or object to processing in certain circumstances.
  • Data portability — receive your data in a structured, machine-readable format.
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at kay@simplyemail.co.uk. We will respond within one calendar month.

9. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO):

We would, however, appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.

10. Changes to this policy

We may update this privacy policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically.